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722 East Jefferson Boulevard
Northeast South Bend, IN, 46617


What started with one booth at the South Bend Farmer’s Market has grown to include multiple booths, a burgeoning online business, wholesale to boutiques in four states, and now a storefront – Ali on the Boulevard, located in the heart of the art district in downtown South Bend. 



We invite you in to our shop! Ali on the Boulevard is an adorable women's jewelry, clothing and gift boutique located in the heart of South Bend's art district. Ali on the Boulevard offers incredible pieces at reasonable prices. For the gal on the go, day-to-night looks, or something sweet for cutie next door -- whatever you need, we have it in store for you!


Paw Print Necklace

Our newest necklace is for a great cause! Show your support for Pet Refuge. All money raised goes to benefit this awesome volunteer organization!

The Ali Pearl Necklace

We love it as a base layer and as a simple statement on its own. Get our best-selling piece now!