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722 East Jefferson Boulevard
Northeast South Bend, IN, 46617


What started with one booth at the South Bend Farmer’s Market has grown to include multiple booths, a burgeoning online business, wholesale to boutiques in four states, and now a storefront – Ali on the Boulevard, located in the heart of the art district in downtown South Bend. 



This Saturday is National Dog Day!!

We will be celebrating our girl, Sophie, and we want you to celebrate, too.

ENTER YOUR DOG'S PHOTO in our photo contest by posting on this page Ali on the Boulevard a clear photo and the name of your dog!! All entries must be made by WEDNESDAY AT MIDNIGHT EST. Voting will run Thursday and Friday with our winner announced on Saturday with a $100 gift card to shop with us given to the owner!!

Share with friends and like our page to add your dog!


Ali on the Boulevard is an adorable women's jewelry, clothing and gift boutique located in the heart of South Bend's art district. Ali on the Boulevard offers incredible pieces at reasonable prices. For the gal on the go, day-to-night looks, or something sweet for cutie next door -- whatever you need, we have it in store for you. With special attention to your style and needs, the Ali Girls are ready to be your personal stylist or shopper.