Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

722 East Jefferson Boulevard
Northeast South Bend, IN, 46617


About The Designer

Alison “Ali” Oesch has been crafting one-of-a-kind, contemporary jewelry for more than a decade. The South Bend, Ind. native began designing out of her home, and founded Ali Oesch Jewelry in 2003. What started with one booth at the South Bend Farmer’s Market has grown to include multiple booths, a burgeoning online business, wholesale to boutiques in four states, and now a storefront – Ali on the Boulevard, located in the heart of the art district in downtown South Bend. 

A designer at heart, Ali is passionate about creating pieces as unique as her customers. Her collection of original jewelry is both beautiful and fashion forward, featuring pearls, gemstones, metals, crystals and even ribbon. She is continually refining her skills, studying new techniques and trying innovative materials to stay fresh and on trend. Her work has been spotted on news anchors and celebrities, and is a favorite among fashionistas everywhere. From simple to elegant, Ali has something for any occasion.

Behind Ali is her mother and Vice President of Sales Connie Knapp, who she looks to for support and inspiration. On buying tips to Chicago and Atlanta, she never purchases anything she or her mom wouldn’t wear. That’s probably why so much of her personal style is expressed through the merchandise at Ali on the Boulevard – which includes an ever-changing inventory of scarves, candles, hair accessories, hats and apparel in addition to jewelry.


In her free time, Ali enjoys competitive cycling and empowering women to fitness. In fact, she even created a necklace to support the organization 574 Cycling.

Want to know more? Visit Ali on Facebook, or in person at Ali on the Boulevard or the South Bend Farmer’s Market. Come see for yourself why boutiques and customers alike fall in love with her collection, often turning to it for everyday wear.

Be a part of our story — start collecting Ali’s one-of-a-kind jewelry today!