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722 East Jefferson Boulevard
Northeast South Bend, IN, 46617


What started with one booth at the South Bend Farmer’s Market has grown to include multiple booths, a burgeoning online business, wholesale to boutiques in four states, and now a storefront – Ali on the Boulevard, located in the heart of the art district in downtown South Bend. 

June First Friday!


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June First Friday!

  • Ali on the Boulevard 722 East Jefferson Boulevard South Bend, IN, 46617 United States (map)

This week is Kids’ Night Out! So come shop with us after hours as we keep the store open until 8pm in honor of 1st Friday and enjoy a 15% discount off of all children and baby merchandise. We’ve got the cutest little outfits for your baby, and toys and accessories too for both little boys and girls.

There’s no baby without daddy! And Father’s Day is coming up, so come get a cute card from the kiddos and maybe you’ll find a fun gift that he’ll love. We’ve got some funny Dad socks and a few thoughtful mementos that are sure to make him smile.


But you can’t forget about mom! Your perfect summer wardrobe is here in store waiting for you to come discover it! Anything you might need to look and feel great in the warmer weather, head to toe, we’ve got you covered. And even if all you need is a nice new scent to freshen up your home, we’ve got our three best selling candles fully stocked in a fun variety of styles.

Earlier Event: May 10
Mother's Day!
Later Event: June 14
Ali's Birthday Sale!