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722 East Jefferson Boulevard
Northeast South Bend, IN, 46617

574-274-3110

What started with one booth at the South Bend Farmer’s Market has grown to include multiple booths, a burgeoning online business, wholesale to boutiques in four states, and now a storefront – Ali on the Boulevard, located in the heart of the art district in downtown South Bend. 

Events

Sep
6
10:00 AM10:00

September First Friday!

It’s the Dog Days of Summer here on the Boulevard. Come shop with us after hours as we keep the store open until 8pm in honor of 1st Friday. And this 1st Friday is special to us, because a percentage of the nights sales will be donated to Pet Refuge.

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Sep
24
2:00 PM14:00

Papa Vinos Fasion Show!

Come check out our fun filled fashion show at Papa Vinos this September. We just had so much fun back in April that we decided we could not wait a whole year to do another one. There were will be goodie bags for the first 75 guests that you will NOT want to miss out on. You have two chances to join in on the excitement: Tuesday September 24th and Wednesday September 25th; times and more details to come! So come enjoy an evening full of delicious food, gorgeous outfits, and good vibes!

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Graphic Tee Event
Aug
22
6:00 PM18:00

Graphic Tee Event

Our custom t-shirt designs have been so popular that we’ve decided to take it one step further! Join us on Thursday, August 22nd after the store closes for our first ever custom t-shirt event. We have our current fan favorites - Boss Babe, South Bend, and Hustle & Heart - to choose from, and we are introducing several brand new designs including Bee Humble, Game Day, and more!

Not only do you get to pick your favorite design, but you also get to pick your favorite style of shirt to put it on, as well as the colors. There is an additional fee for any print color other than the default

So RSVP by direct messaging us on Face Book or Instagram, or call or text us at 574-274-3110.

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Art Beat! Downtown South Bend
Aug
17
11:00 AM11:00

Art Beat! Downtown South Bend

Stop by our Art Beat booth this Saturday and shop the exclusive collection Ali created just for the event! Ali will be there herself to help you pick out a piece as unique and as beautiful as you are. It’s only the greatest event of the year (in our humble opinion).

In addition to Ali’s jewelry, our booth will also feature some of our custom t-shirt designs that are exclusive to Ali on the Boulevard. We have so many gorgeous things to show you, so don’t miss out!

Share the event with your friends here.

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Aug
1
to Aug 2

August First Friday!

Come shop with us after hours as we keep the store open until 8pm in honor of 1st Friday. Celebrate the coming of the new school year with some fresh new looks. And for every $50 you spend, you’ll get $10 Ali cash for your next visit! There is no limit, and this deal is lasting through the weekend.

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Yard Sale!
Jun
29
8:00 AM08:00

Yard Sale!

Stop by the store and shop our Yard Sale. Fun styles at a Great price, and a wonderful variety of items you might not find anywhere else.

Everything for sale has been well taken care of and is in great shape. Clothing and accessories will be available in various sizes; but since this is a Yard Sale, there’s only one of everything! So be sure to get here early so you can have first pick of all these amazing finds!

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Ali's Birthday Sale!
Jun
14
to Jun 15

Ali's Birthday Sale!

Ali’s Birthday is here! Come help us celebrate the best way we know how and enjoy 30% OFF the whole store (excluding Ali Jewelry). This sale applies both in store and online, so take advantage of all the great deals and find that perfect something (or somethings) guilt free!

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Gear up for wedding season her at Ali on the Boulevard with the perfect new dress, or freshen up your living room with a pretty candle that smells even better than it looks. And be sure to check out our Sales Rack, where everything is an additional 30% OFF the original sale price! Don’t forget, we sell shoes, sunglasses, and accessories of all kinds! And we have a nice selection of non-Ali Jewelry that is included in the sale.

So stop on in and see us! Or click over to our online inventory and discover just how easy it is to Shop Ali Online!

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June First Friday!
Jun
7
10:00 AM10:00

June First Friday!

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This week is Kids’ Night Out! So come shop with us after hours as we keep the store open until 8pm in honor of 1st Friday and enjoy a 15% discount off of all children and baby merchandise. We’ve got the cutest little outfits for your baby, and toys and accessories too for both little boys and girls.

There’s no baby without daddy! And Father’s Day is coming up, so come get a cute card from the kiddos and maybe you’ll find a fun gift that he’ll love. We’ve got some funny Dad socks and a few thoughtful mementos that are sure to make him smile.

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But you can’t forget about mom! Your perfect summer wardrobe is here in store waiting for you to come discover it! Anything you might need to look and feel great in the warmer weather, head to toe, we’ve got you covered. And even if all you need is a nice new scent to freshen up your home, we’ve got our three best selling candles fully stocked in a fun variety of styles.

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Mother's Day!
May
10
to May 11

Mother's Day!

Come on over and pick up the perfect gift for Mom! We have everything you might need to get the mom in your life something special.

And just to make this wonderful holiday just a little bit sweeter, we are offering a Mother’s Day Deal from May 10th-11th: Spend $75 and get a FREE GIFT!

So let us help you find something great that will make her smile! Happy Mother’s Day!!

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May First Friday!
May
3
10:00 AM10:00

May First Friday!

Come shop with us after hours as we keep the store open until 8pm in honor of 1st Friday. Come find all you need to enjoy the warm weather in both comfort and style, and earn a gift with a $50 purchase. We have all the beautiful looks you’ll need as Summer approaches, so come have some fun with us here on the Boulevard.

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Custom Jewelry Event!
Apr
25
6:00 PM18:00

Custom Jewelry Event!

Do you love Ali Jewelry? Do you have a beautiful necklace in mind that you’ve been wishing she will create? Then come join us after hours this Thursday April 25th from 6-7:30pm for our brand new Custom Jewelry Making Event.

Choose from one of three style options: Lariat, Birthstone, or Gemstone with a Charm. Then customize your necklace however you want! Pick the chain color and length, choose your favorite gem/charm, then let Ali do her magic. Then voila! Your favorite new necklace is here!

If you RSVP - either in the store or over the phone - you will receive a free gift! So give us a call at (574)274-3110 or stop on in and visit us at 722 E. Jefferson Blvd here in South Bend

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Defund Your Refund!
Apr
15
10:00 AM10:00

Defund Your Refund!

Join us here at Ali’s on Tax Day and check out our fabulous new Spring styles. Shop our new shoe selection, and find a fun cardi to go over a flirty new dress. Don’t forget about our growing Baby section, perfect for all your April (Baby) Shower needs.

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April First Friday - Feelin Flirty Spring Event
Apr
5
10:00 AM10:00

April First Friday - Feelin Flirty Spring Event

Come shop with us after hours as we keep the store open until 8pm in honor of 1st Friday. Check out our new line of flip-flops and our fun, flirty new dresses and tanks, all perfect for the lovely Spring weather. We even have a new line of colorful lip-glosses to top any cute look you find.

Best part of it all, if you spend $25 you get to take any pair of sunglasses in the store home with you for FREE.

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Spring + Summer 2019 Fashion Show!
Mar
26
to Mar 27

Spring + Summer 2019 Fashion Show!

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Join us at Papa Vino’s for HALF-PRICE WINE (glasses, flights and bottles)

Grab your girlfriends, reserve a table and enjoy the latest in spring and summer fashion from us { Ali on the Boulevard } and Sorella Boutique

Choose from one of TWO evenings—March 26th and March 27th—Models start the show at 6pm.


The first 75 women through the door receive a SWAG BAG, with a $5 recommended donation to benefit St. Margaret's House.

There is no admission fee, but reservations are required because both nights will book quickly. Call Papa Vino’s at 574.271.1692 to reserve your table.

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Spring Boutique Hop
Mar
23
10:00 AM10:00

Spring Boutique Hop

Spend the day on Saturday, March 23rd visiting eight fabulous & unique boutiques from Downtown South Bend to Granger

We have a few options for you!

VIP tickets: $25 Get your tickets HERE

Sit back, relax, and shop! Enjoy wine, snacks, & fun facts about each of the eight fantastic boutiques on your journey through Michiana aboard a comfortable trolley ride via Tonnie’s Trolley. A Boutique Hop Hostess will keep you on schedule and informed along the way while you enjoy a one-of-a-kind Swag Bag filled with special gifts from each of the eight shops (valued over $50)!

Option 1

10 am – 3 pm

Park at Inspire Me in Downtown South Bend at 10 am and pick up your Boutique Hop event lanyard while you shop. The Trolley will leave Inspire Me at 10:30 and work its way to Granger. When you are finished visiting all eight boutiques the Trolley will drive you back to its starting location.

Option 2

10 am – 3 pm

Park at Judee’s in Granger at 10 am and pick up your Boutique Hop event lanyard while you shop. The Trolley will leave Judee’s at 10:30 and work its way to Downtown South Bend. When you are finished visiting all eight boutiques the Trolley will drive you back to its starting location.

Option 3

3 pm – 8 pm

Park at Inspire Me in Downtown South Bend at 3 pm and pick up your Boutique Hop event lanyard while you shop. The Trolley will leave Inspire Me at 3:30 and work its way to Granger. When you are finished visiting all eight boutiques the Trolley will drive you back to its starting location.

Option 4

3 pm – 8 pm

Park at Judee’s in Granger at 3 pm and pick up your Boutique Hop event lanyard while you shop. The Trolley will leave Judee’s at 3:30 and work its way to Downtown South Bend. When you are finished visiting all eight boutiques the Trolley will drive you back to its starting location.

-OR-

Go Your Own Way

You and your girlfriends' shop ‘til you drop as you visit each boutique by way of your own transportation anytime between 10 am and 8 pm on Saturday, March 23rd! Pick up your Hop Stop Card at any of the participating Boutiques and visit all of the boutiques throughout the day (don’t forget to have your Hop Stop Card stamped/punched!). Present your fully-punched card at the last boutique you visit to receive an envelope filled with exclusive coupon offers from each awesome boutique!

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After Hours Spring Shopping Event
Mar
22
6:00 PM18:00

After Hours Spring Shopping Event

Join us after hours... Be the first to shop our spring collection.

We'll help you find just the right pieces that were made for you!

Great Fit, awesome quality and friendly advice.

6-8pm RSVP by text or call to 574-274-3110 and receive a free gift. RSVP strongly encouraged & greatly appreciated :)

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Dec
7
6:00 PM18:00

Holiday How To Event

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Join us for all the fun! We are showing how to style the looks of the season, how to wear scarves in tons of different ways, and add a fresh look to your accessories. It's going to be so good! Make sure to bring a friend and get your ticket today.

All proceeds go to our friends at Pet Refuge!!

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Boutique Hop
Nov
30
5:30 PM17:30

Boutique Hop

Our special Boutique Hop Trolley will be hosted for a fabulously fun evening! Once you've gone to all five shops, you'll receive a fantastic goodie bag filled with savings and treats!

You'll find lots of great gifts in all five boutiques!

What is a Boutique Hop?

Grab your girlfriends and take a ride on the Holiday Boutique Hop DTSB Trolley to experience five fantastic boutiques with sips & snacks, plus a fabulous goodie bag for the first 100 shoppers to visit all five shops!!

And after the Hop...Join us for an after party at

This is a free event. No tickets required.

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Custom Jewelry Event for First Friday
Nov
3
10:00 AM10:00

Custom Jewelry Event for First Friday

Downtown South Bend First Friday is on its way. We are open 10am-8pm with a Custom Jewelry Making event! Let's customize a bangle for you. Choose from our collection of charms and gems that you'd like on a bangle bracelet. Ali will be available 12-2pm and 6-7pm to consult!

We will assemble your chosen charms on the bracelet of your choice (14ct gold plated, sliver, and rose gold). Your custom complete jewelry will be ready for pick up in 1-2 weeks.

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Oct
22
to Oct 23

SOCIAL STYLE SUNDAY

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Join us at one of our favorite spots for brunch! The newly-launched Peggs (formerly known as LePeep) will host us from 11-12:30 as the Ali Girls do a silent fashion walk through of new fall styles! No tickets required - enjoy some great food. Ali on the Boulevard will be open 12pm - 4pm for additional shopping! Bring your receipt from Peggs and receive 10% off your purchase.

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YOGA, BEER, & SHOPPING
Oct
15
1:00 PM13:00

YOGA, BEER, & SHOPPING

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LOOK WHAT WE'RE UP TO:

1:00-2:00 Yoga at General Cafe's other side with our favorite Yogi, Courtney Canfield

2:00-2:30 Beer at the General. Choose your brew.

2:30-5:00 Shop at Ali on the Boulevard. Be the first to see a special fall collection of new arrivals including awesome yoga gear and a fantastic, new jewelry collection.

TICKETS ARE $15. Buy your tickets here. 

SPACE IS LIMITED.

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Oct
6
10:00 AM10:00

FRAGRANCE FIRST FRIDAY

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We are bringing you the scents of the season and a contest to win a fragrance bundle for yourself!

We'll be open 10AM-8PM and giving away three fragrance bundles (valued over $100) to lucky customers!! For every $25 spent, you earn another chance to win.

Giving away this fragrance bundle to three lucky winners. Fall scents are our favorite.

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Fall Fashion Mixer
Sep
14
6:00 PM18:00

Fall Fashion Mixer

You don't want to miss this!!! We are excited to offer an exclusive, after hours event to showcase the latest in fall fashions. Along with this sneak peek, you'll enjoy wine & cheeses from our friends at Render!

Bring your girlfriends for a fun night out. Ali and the Ali Girls will be talking fall fashion trends, what works best for you, and color crushes. You'll be able to try on and PRE-shop the collection before it hits the sales floor. We'll also have some yummy wine and snacks from our friends at Render.

Space is limited, and tickets are $15 - buy them HERE!

Join us at our store on Thursday, Sept. 14, 6:00-7:30. Tickets are $15 per person. Please click the link to order yours before we sell out!

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Art Beat 2017
Aug
19
to Aug 20

Art Beat 2017

  • Michigan Street South Bend, IN, 46637 United States (map)
  • Google Calendar ICS

Once again, we'll be celebrating art and bringing some fantastic jewelry to Art Beat 2017.

Art Beat represents an opportunity for artists, merchants and community to meet in an atmosphere of celebration and camaraderie to enjoy richly diverse performances, displays and retail experiences.

Art Beat 2017 will be held on August 19 from 11 a.m. to 7 p.m. primarily along Michigan Street in the heart of downtown South Bend.

For more event info, visit ArtBeatSouthBend.org.

 

 

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